Danny Keane — Product Designer at Google in San Francisco
Strategy and prioritization

How design decisions are made

Here lies a brief overview of the process that helps influence my design decisions to solve complex problems, while continuing to elevating product excellence, providing value to user needs and business goals.

Strategy and prioritization

Strategy and prioritization

In this phase of my process, I aim to find out as much as I can about the problem with the aim of gathering as much data and information as possible. These key areas help to provide the framework to create value for both business goals and user needs.

Stakeholder Interviews — Identifying who's in charge and the views they have surrounding the problem. This helps to define a perimeter around crucial things to consider.

Gathering Requirements — Identifying business goals and objectives. Let's work together to understand the constraints and limitations.

Competitive Analysis — Identifying who competitors are, what are they doing and how can we do thing differently to provide additional value.

Data & Analytics — Identifying any current market or metrics that may influence our outcomes.

User Research — Validating our hypotheses, identifying our users and their behaviors.

Outlining these areas helps us to build and refine our scope. This aids in addressing potential constraints and limitations, defining responsibilities and expectations as well thinking about how these will add value to both the user and the business.

Understanding who

Understanding who

Establishing empathy for those we're building products for are crucial components to an effective user-centered design process—and without them, we may as well be shooting in the dark.

Design sprints / Collaborative ideation

Design sprints / Collaborative ideation

Collaborative ideation and brainstorming are two of the most powerful tools in the design-toolbox. I'm a big advocate for group exercises and employing design sprints to help uncover many different avenues before converging.

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I'm a full-stack product designer—I do it all.

I'm a full-stack product designer—I do it all.

Building successful products that move the needle is such an iterative process.

I'm a big advocate for shipping quickly and often while keeping a high bar for product excellence—experimentation is my holy grail.

I like to get something in the hands of the users as quickly as possible. Feedback is king. I feel that the more information and data that I'm able to collect, the better I am at providing a solution to the problem.

I see this is such an essential piece of the puzzle in knowing if you are heading in the right direction or if you need to rethink another solution.

I'm a full-stack product designer. I define strategy; I lead design sprints, I design, I code, I prototype—I do it all and without ego.

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Closing

Closing

A great product is never complete—there are always things we can improve.

I encourage constant feedback throughout my process as it helps to identify the different perspectives and impressions that may be different from my own.

I am an excellent collaborator and love to create environments for everyone to succeed.